Perfect Niche Research 

You must invest time to identify the needs of your niche. Your success as marketer is determined by: 
1) Identifying the need. 
2) How your product fulfills that need. Marketing is the process of `conveying value' and if you are missing one of these items, you won't be successful. 
How to Pick a Niche
Use these strategies to find a niche: 
1) Go to and check out some of the books they have written, if they have written a book about it you can bet it will be profitable. 
2) Check out the marketplace for some ideas. This is also where we will find products to promote. 
3) Google Trends. Timely events often spur the desire for information. Some of these niches may not have even existed a short time ago. By acting quickly you capitalize. 
4) Your local magazine stand. There are plethora of magazines, a quick look over these will yield some instant ideas. 

Competitor Intelligence 

Studying Your Market 
  1. Join a Facebook group and see what people are discussing. Attend local meetings if you can find any. Make notes. Find out what problems they have, and what really makes them emotional.
  2. This can work in nearly any market, because most niches have at least a few forums, Facebook groups or other places where people gather. And people naturally talk to each other about their problems, because they know the group understands what they are going through. 
  3. In order to really make this effective, you need to join in. You can ask people questions and offer feedback. This is invaluable! - Best of all, you'll be able to read months, even years of archives. These are a wealth of information that will help you improve your sales pages, because you'll be able to spot recurring themes that will help you know which problems are most common.
  4. Read reviews of your competitors' products. Make noted of what they like and don't like, and make sure you use these to tweak your product as well as your sales page. 
  5. Let's say your competitor has a lot of reviews that complain they were hungry constantly. You now know that people struggle to lose weight because they get hungry and end up eating more than they should. Not only can you tweak your product itself, but you can be sure to use that emotional button in your sales copy. 
  6. Don't trust testimonials on sales pages. They'll either be fake, or they'll pick only the most glowing reviews. Instead, read reviews elsewhere. This is especially helpful if you find reviews on forums that are made by long-term members. 
Is Your Niche Represented 
One true sign of the market potential in your niche is to quickly survey how many videos are in that niche already. If it's worth pursuing then I gurantee that other people have already created videos. We are going to learn from other people's successes, seeks out the soft spots in the top rated videos, etc.
Finding Top Videos 
When you pull up a video you'll see other suggestions for other searches. It would be worth typing in those phrases and doing a search on them also. All of these videos will be getting a decent amount of views. You're going to find that the videos ranking near the top have a very specific title telling you the exact, desirable result you are going to get from watching this video.
What can you take away from this? 
  • You should pay attention to the title of your video and make sure that it is enticing and also informative. - Be specific, and create a video which promises the viewer a benefit, and then deliver on that promise. 
  • Viewers are allowed to "favorite" videos and recommend them to their friends, and if you create a high quality video, they will want to do that. 
  • It's also a good idea to look at some of the videos that got the least views, and try to figure out why. Those videos will be towards the end of the list.
  • You especially will want to check out the videos (in your same subject area) which have the most views. Clearly, they are doing something that people like!
  • Read the comments on other people's videos. See what people liked and didn't like.
Before I send you off to start making videos, I want you to understand: 
1) What else exists in that field and 
2) What videos are most popular? 
3) Figure out why. i.e. "reverse engineering" - examining how it was created so that you can do something similar.
Homework How well do you know your niche? Do you really know the information that your viewers are hungry for? 
A) Look through the top videos in your niche, watch them, and write down the main message they are sending. 
B) Are they creating good enough pain points?
C) How are the solutions being sold in the videos? 
D) Are they creating a real `Call to Action'?

Keyword Research

Creating a good YouTube video takes lots of effort. The effort is worth it. That is why there are so many videos out there. I assure you that the majority of this content is monetized. Videos can do an excellent job in driving traffic to your products and services. Creating a good video is not enough. To achieve your objectives, you need viewers need to easily find your videos.
YouTube Algorithms and Keywords 
The algorithm that ranks YouTube videos takes a variety of factors into consideration when ranking videos for particular search query. We don't know what those factors are exactly, but what we do know, is that keywords that are used in video titles and descriptions are very important. They allow algorithm to understand what your video is about and show it to the right audience.
When you enter search terms, how does YouTube know which videos to pull up and list for you? It's done with keywords, this relates to YouTube tags. So how are we going to know what keywords to use? There is a free tool which is just as effective as anything paid. It's called KeywordTool and you can find it at: Keyword Tool is the best YouTube keyword tool alternative. It uses YouTube autocomplete feature to generate highly relevant long-tail keywords about a particular topic. 

YouTube autocomplete just as Google autocomplete was created to make user experience better. It helps users to find videos faster, by recommending particular keywords when they start typing in their search query.
  • You'll notice on the left to the right of the keywords I want that they are greyed out ­ You select by clicking on the right of the word. 
  • In the upper right there is a `Copy All' ­ you'll use this to paste the keywords into the YouTube video keyword location we saw above. It's important to use descriptive keywords, AND unlike the description of your video, we can place as many keywords as tags as we want without getting penalized.
  • So make sure that you type in as many tags as possible. 
  • Try to think how the people searching for videos in your subject area would think.
  • The more descriptive tags that you put in, the easier it will be to find.


Using the three steps below, you will discover some opportunities you have not yet identified.
A) Are there are any related niches or topics which you may not have thought about? Write these down. 
B) Are there any crossovers from your niche into another?
C) If you can think of related niche think of using some associated keywords.
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