Getting the Viewer onto Your List
If you are successful with your `Call To Action’ in your landing page then you need to enable the mechanism the viewer will use to actually navigate to your squeeze page. In order to get the user onto your list you will need to provide them a way to `click through’. There are two ways to link the video to your squeeze page.
You can use YouTube Annotations (recommended) or a link within the description of the video. You need to allow for both, but the use of YouTube annotations is the best. Annotations are clickable text overlays on YouTube videos.
Annotations are used to boost engagement, give more information, and aid in navigation. Be inventive! Producers are consistently finding new, creative uses for annotations.
Creating an annotation
Here’s how to access annotations and add them to your video:
1) Go to your channel Video Manager
2) Next to the video you wish to edit, click the down arrow to the right of the Edit button and select Annotations
3) Click the Add annotation button on the right.
4) Click Publish when you’ve finished creating your annotations.
Some suggestions for using annotations: –
Notes, Speech Bubbles and Spotlights, can be linked to “content” (such as other videos, same video, channel pages, playlists, search results). Similarly, they can also be linked to “calls to action” (such as subscribe, compose message and upload video response). Here are some ideas and recommendations for using links.
Use spotlight links rather than text links: Although adding links in Notes or Speech Bubbles may be the quickest way to add them to a video, another option is to put spotlight annotations around items in the videos. This will create a “clickable hotspot”. Some creators embed thumbnail images or video-in-video spots just for this purpose. This technique often yields better results with a much higher clickthrough rate than text links.
Put video links at the end of your video: When viewers reach the end of a video they are confronted with the question “what shall I watch next?”. We recommend adding links at the end of your video so as to present these users with a set of links to related content (either yours or others’). Some YouTube creators find this a very effective way to cross-promote their content and to drive additional views.
Make your video interactive: By using links in your videos you’ll create an experience and content that seem to respond to viewer commands. For example, you could present a video for a new car and present the user with multiple color options. Each color option takes the viewer to a different video of the car in the specified color.
Create chapters: In long videos that contain multiple distinct sections, it’s a good idea to put a set of links at the beginning of each section. For example, at the start of a gadget review video there may be links to the chapters: “Unboxing”, “Specification”, “Charging” etc.. Then the viewer knows about available content and can choose videos which are relevant and of interest to them.
Build branching storylines: One technique which is popular among viewers is branching storylines, also known as “choose your own adventure”. This involves creating a plot that spans multiple videos. At the end of each video the viewer is presented with a choice as to how to proceed – each option is a link to a subsequent video that matches this choice. This puts the viewers in charge, challenges them, gets them more involved and engaged.
Add subscription links: A good way to add subscribers is to add a subscription link towards the end of a video, when viewers had a chance to appreciate the quality of your videos and are likely to want more. – https://support.google.com/youtube/answer/1092582?hl=en